For most trips to Italy, a fixed-data eSIM is the best value: 10 GB for 30 days cost $7.54 with us on 12 October 2026, against $12.00 with Ubigi and $19.00 with Airalo. Our Italy plan also works in 32 other European countries, so a side trip to France, Switzerland or Greece needs no second eSIM. For a single day in Rome, a day pass is $1.99. For daily video, our unlimited week is $11.00, against $23.00 with Airalo and $23.90 with Holafly, but ours slows to 1 Mbps after 3 GB a day.
Most “best Italy eSIM” lists rank brands without showing what you pay. Below are four providers’ own prices for the same trips, the networks they use, and the catch behind each option. We sell Italy eSIMs ourselves, so we list our weak points too.
Quick picks by trip
| Your trip | What to buy | Price |
|---|---|---|
| A stopover or one busy day | Day pass, 1 GB for 1 day | $1.99 |
| A long weekend | 1 GB for 7 days | $2.85 |
| One or two weeks: maps, trains, messaging, photos | 10 GB for 30 days | $7.54 |
| Two weeks or more with some video | 20 GB for 30 days | $13.00 |
| A week of daily video | Unlimited for 7 days, 28 countries | $11.00 |
| A month of heavy use across Europe | Europe 50 GB for 30 days, 34 countries | $31.41 |
Italy eSIM prices compared
These are the prices on each provider’s own Italy page on 12 October 2026, in US dollars. Saily blocked our automated check with a verification page, so it is not included.
| Plan | Code eSIM | Airalo | Ubigi | Holafly |
|---|---|---|---|---|
| 10 GB, 30 days | $7.54 | $19.00 | $12.00 | Unlimited only |
| 20 GB, 30 days | $13.00 | $26.00 | Not checked | Unlimited only |
| 50 GB, 30 days | $31.41 (Europe plan) | $35.00 | Not checked | Unlimited only |
| Unlimited, 7 days | $11.00 (28 countries) | $23.00 | Not checked | $23.90 |
| Unlimited, 10 days | $14.00 (28 countries) | $32.00 | Not checked | $32.90 |
| Unlimited, 15 days | $37.95 (Europe plan) | $44.00 | Not checked | $44.50 |
| Unlimited, 30 days | Not sold | $64.00 | Not checked | $64.50 |
On fixed data the gap is large: our 10 GB plan costs less than half of Airalo’s. On unlimited plans, Airalo and Holafly charge almost the same, and the speed rules matter more than the price. Every plan we sell for Italy is listed on our Italy eSIM page.
Networks, speed limits and hotspot
| Provider | Network in Italy | Unlimited plan speed rule | Hotspot |
|---|---|---|---|
| Code eSIM, Italy plan | Plan page lists Vodafone, TIM, WindTre, Iliad and Digi | No unlimited Italy-only plan | Supported |
| Code eSIM, unlimited plan | Vodafone, WindTre, Iliad | 3 GB a day at up to 20 Mbps, then 1 Mbps | Supported |
| Airalo | Not checked | 1 Mbps after 5 GB a day | Not checked |
| Ubigi | Iliad, WindTre | Unlimited price not checked | Not checked |
| Holafly | Vodafone, WindTre | No daily speed cap | 1 GB a day |
Our Italy plans can be topped up. Their data exits in Poland, so websites see a Polish IP address; our guide to how a travel eSIM changes your IP address explains what that affects.
One Italy plan, 33 countries
Our Italy plan is not limited to Italy. Its plan page lists 32 more countries where the same eSIM works, including France, Spain, Germany, Greece, Switzerland, Austria, Croatia and the United Kingdom. A train to Nice or a ferry to Greece uses the same allowance.
Airalo’s Italy plan is for Italy only; its page says it covers the mainland, Sicily, Sardinia, Capri, Ischia and Elba. For a multi-country trip with Airalo you would buy its Europe plan, at $31.00 for 10 GB. Our guide to the best eSIM for Europe compares the regional plans, and which Europe eSIMs cover Switzerland and the UK covers the two countries that plans most often leave out.
The catch behind each option
- Our Italy plans count calendar days. The day you first connect is day 1, and the plan ends at midnight UTC on day 30, which is 1 am or 2 am in Italy. If you land late at night, the first day is nearly gone, so start the plan the next morning if you can. Our guide to when an eSIM starts counting explains the rules.
- Our unlimited plan slows down. You get 3 GB a day at up to 20 Mbps, then 1 Mbps until the next day. It covers 28 countries and does not include Switzerland.
- Airalo’s unlimited plan also slows, to 1 Mbps after 5 GB a day, at about twice our price.
- Holafly has no daily cap, but hotspot sharing is limited to 1 GB a day, and it sells unlimited data only.
- Ubigi’s 10 GB plan costs $12.00. We did not check its other sizes.
How much data you need in Italy
Maps, train and museum bookings, messaging and some social media use about 500 MB to 1 GB a day. That makes 10 GB enough for two weeks for most travellers, and 20 GB enough for a month. Video calls and streaming use 1 to 3 GB an hour. Our travel data guide has the numbers by app.
When someone else’s plan is the better buy
- You want unlimited data for a month. We do not sell it. Airalo’s 30 days cost $64.00 and Holafly’s $64.50.
- You stream for hours every day. Holafly has no daily speed cap; ours and Airalo’s slow down.
- You want an Italian IP address. Our Italy plans exit in Poland, and our Europe plan exits in the United Kingdom.
- You need a phone number. All of these plans are data only. Our guide to Europe eSIMs with a phone number covers the two plans that include one.
Before you buy
- Check that your phone supports eSIM and is unlocked, on our compatibility list.
- Install the eSIM at home on Wi-Fi, using the install guide, and start it within 60 days of purchase.
- Keep your home SIM in the phone for calls and texts, with its data roaming switched off.
Frequently asked questions
What is the best eSIM for Italy?
For most trips, a fixed-data plan. On 12 October 2026, 10 GB for 30 days cost $7.54 with Code eSIM, $12.00 with Ubigi and $19.00 with Airalo. If you stream video every day, an unlimited week cost $11.00 with us, $23.00 with Airalo and $23.90 with Holafly.
Does a Europe eSIM work in Italy?
Yes, if Italy is on its country list, and every Europe plan we checked lists it. Our 34-country Europe plan costs $7.54 for 10 GB, the same as our Italy plan, which itself works in 32 other European countries.
Does an Italy eSIM work in other countries?
It depends on the plan. Our Italy plan lists 32 more countries where the same eSIM works, including France, Spain, Greece and the United Kingdom. Airalo’s Italy plan covers Italy only, including Sicily, Sardinia, Capri, Ischia and Elba.
How much data do I need for a week in Italy?
About 3 to 7 GB for maps, bookings, messaging and photos, at 500 MB to 1 GB a day. A 10 GB plan for $7.54 covers a week with room to spare and lasts 30 days, so it also covers a two-week trip.
Is there an unlimited eSIM for Italy?
Yes. On 12 October 2026 a week cost $11.00 with Code eSIM on a 28-country plan that slows to 1 Mbps after 3 GB a day, $23.00 with Airalo, which slows after 5 GB a day, and $23.90 with Holafly, which has no daily cap.
Can I use hotspot with an Italy eSIM?
Our Italy plans and our unlimited Europe plan list hotspot as supported, and shared data comes out of the same allowance. Holafly limits hotspot sharing to 1 GB a day. Check the plan page before you buy elsewhere.
For Italy, decide how many gigabytes you need and buy that. The price difference between providers is larger than the difference between their networks.
Last reviewed 12 October 2026. Airalo, Ubigi and Holafly prices and terms come from each provider’s own Italy pages on that date, in US dollars; they change and can vary by promotion. Our prices and plan details come from our catalogue on the same date; product pages are authoritative. Airalo, Ubigi, Holafly, Vodafone, TIM, WindTre, Iliad and Digi are trademarks of their owners; this article is independent of them.